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The Business of Fashion в Instagram

The Business of Fashion в Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

There are too many choices,  said retail legend Millard Drexler in the latest edition of the #BoFPodcast. The New York-based  merchant prince,  best known for his time at J. Crew and Gap, is now watching the American retail landscape crumble as brands and retailers struggle under store shutdowns and debt restructuring.  
 
Speaking to Imran Amed, Drexler offered his advice   and warnings   on the state of American shopping, and what it might look like after the pandemic. He encouraged businesses to rethink what growth means for their brand.  Growth is the enemy,  he said, looking to the rise of VC-backed brands that have struggled to successfully scale and break even. According to Drexler, now is not the time to pursue top-line growth at the cost of profit margins.  That s what investors want, and they ll do dumb things to get there,  he said.  More is not better. The new big is small in my mind.  Tune in to the full conversation now. [Link in bio]
There are too many choices, said retail legend Millard Drexler in the latest edition of the #BoFPodcast. The New York-based merchant prince, best
Should all #fashion brands be selling masks? And should face coverings be incorporated into their long-term business plans? As Covid-19 struck, companies large and small managed to pivot their supply chains to produce #masks and see a long-term opportunity in continuing to do so. But while the mask opportunity is clear for now, no one is sure exactly what the long-term demand will be. (A prominent research firm has yet to publish global market size projections for 2021 and beyond.) What's more, ongoing execution won t be so cut and dry. BoF s MC Nanda outlines the opportunities and risks. [Link in bio]  : @airinum
Should all #fashion brands be selling masks? And should face coverings be incorporated into their long-term business plans? As Covid-19 struck, compan
For nearly a decade, venture capital firms bankrolled buzzy, cleverly branded direct-to-consumer product companies like Bonobos and Glossier in hopes of exponential #growth, vying for market domination over a healthy bottom line. But this strategy has yet to pan out. Few #startups in the product category have been able to secure lucrative exits for their investors. Many are stuck on a cycle of aggressive forced growth, followed by fundraising higher and higher rounds to facilitate that growth   all without regard to profit.

The strategy often backfires, leaving founders with no option but to raise more money at a lower valuation   or shut down altogether. The public markets have also demonstrated that even the unicorns are worth less than what #SiliconValley predicted. On businessoffashion.com, we speak to investors about how their strategies have changed, and why profitability is finally taking precedence over explosive growth. [Link in bio]  : @glossier
For nearly a decade, venture capital firms bankrolled buzzy, cleverly branded direct-to-consumer product companies like Bonobos and Glossier in hopes
Daniel Lee presents his Autumn/Winter 2020 collection for @bottegaveneta at #MilanFashionWeek. Share your thoughts with the BoF community in the comments below.
Daniel Lee presents his Autumn/Winter 2020 collection for @bottegaveneta at #MilanFashionWeek. Share your thoughts with the BoF community in the comme
BoF tried out five of the most popular fashion rental services. The verdict? While renting solves some pain points, the promise of an infinite closet has yet to be fulfilled. Read the full story on businessoffashion.com [Link in bio]  : @renttherunway
BoF tried out five of the most popular fashion rental services. The verdict? While renting solves some pain points, the promise of an infinite closet
In 2019, fashion got woke. In 2020, it needs to get political. The industry is still reeling from a year of missteps, as brands struggled to tap into the zeitgeist with inclusive slogans and values-based marketing. But successfully navigating the global #culture wars is shaping up to be even trickier in 2020, as fashion finds itself caught in the middle of an increasingly fraught #political environment.  
 
Brands are staring down a divisive election year in the US, ongoing protests in Hong Kong and mounting tensions in the Middle East. A deadly coronavirus outbreak has set governments on high alert, while apocalyptic scenes of wildfires in Australia have hammered home the catastrophic potential impact of #climatechange. There are opportunities amid the chaos; a special-edition hoodie that Balenciaga quickly rolled out to raise money for Australia has sold out online, even as some critics panned the company for pushing new products tied to a disaster linked to climate change. 
 
But when the cause isn t as universal as the #environment, brands get wrapped up in global events at their own peril. Not that they always have a choice   the days when the fashion industry was avowedly apolitical are long gone. Consumers now demand that brands take a stand, and are quick to criticise when their favourite labels miss the mark. In other words, #fashion can t just lay low and hope consumers keep spending, even as the world burns. [Link in bio]  : @shutterstock
In 2019, fashion got woke. In 2020, it needs to get political. The industry is still reeling from a year of missteps, as brands struggled to tap into
Could #MeghanMarkle cash in on her powerful influencer status? The Duchess of Sussex already has the attributes: a huge social media following, key connections to the industry s top designers, a popular blog (albeit dormant), and a midas touch that turns what she wears into sell-out gold. All she s missing is a #fashion line of her own, and brand partnerships.

Last November, Markle was listed as fashion s most powerful dresser of 2019 by Lyst. The global fashion search platform year-end report analysing web traffic, searches and sales at online stores found that on average, Markle s outfits generated a 216 percent increase in searches for similar pieces. For example, the Sentaler coat Markle wore for her first public appearance as part of the royal family on Christmas Day 2017 generated a 164 percent increase in online searches for beige coats in just 24 hours. And it has only grown since, as further data from Lyst shows.

However, there is a case to be made that becoming a fully fledged #influencer would cheapen Markle s brand. Similarly, there is the question as to whether her capacity to influence   particularly in the US   will remain strong after distancing herself from the core royal family. So, what could financial independence actually look like for Markle? Read the full story on businessoffashion.com [Link in bio]
Could #MeghanMarkle cash in on her powerful influencer status? The Duchess of Sussex already has the attributes: a huge social media following, key co
Is Snapchat back in fashion? When the platform first broke out, all sorts of brands rushed to share their latest products and campaigns. But over the years, many have abandoned Snapchat, confused by how the platform works and discouraged by declining views. Today, Snapchat s audience pales in comparison to Instagram, Facebook and even relative newcomer TikTok.

But the brands that have stuck around are finding success as more users flock to #Snapchat. In its most recent earnings report, Snap Inc. said it had 203 million active users, up from 188 million a year earlier. Teens are driving those numbers   90 percent of users are between the ages of 13 and 24. Revenue is also up 48 percent. Snapchat is bouncing back at a time when private messaging platforms are becoming the social media of choice. Snapchat has also found its niche for fashion advertising, since teens are precisely the demographic many brands are looking to target.

The trick for brands to flourish on Snapchat is adapting to its unusual format. Former American Vogue editor Selby Drummond says, when she joined Snapchat as head of fashion and beauty last year, she was not surprised to hear that many brands had abandoned the platform. According to Drummond, many brands that left were pursuing a flawed strategy, where they posted the same content across social media. The most successful fashion brands on Snapchat avoid the glossy Instagram aesthetic.

Gen Z has taken an affinity to Snapchat precisely because its metrics are hidden; the platform is not fueled by the number of likes, comments and views. It s not just that teens prefer Snapchat; they are also highly engaged on the platform. It s user demographic is extremely loyal to the platform; 92 percent of its users exclusively use Snapchat, according to App Annie. Learn more about Snapchat s secret to survival at businessoffashion.com. [Link in bio]
Is Snapchat back in fashion? When the platform first broke out, all sorts of brands rushed to share their latest products and campaigns. But over the
It s been a busy day at Paris Fashion Week Men s  From Off-White and J.W. Anderson to Acne Studios and Valentino, catch up on all the looks on businessoffashion.com/fashion-week [Link in bio] #BoFW #pfwm #offwhite #jwanderson #acnestudios #valentino
It s been a busy day at Paris Fashion Week Men s From Off-White and J.W. Anderson to Acne Studios and Valentino, catch up on all the looks on busines
Colour-blocked suits and embellished pieces in embroidered leather marked Givenchy s return to Paris Fashion Week Men s. What do you think of the collection? Discover all the looks on businessoffashion.com/fashion-week [Link in bio]  : @givenchyofficial #givenchy #bofw #pfwm
Colour-blocked suits and embellished pieces in embroidered leather marked Givenchy s return to Paris Fashion Week Men s. What do you think of the coll
#10YearChallenge, the Kate Moss way: on her 45th birthday, we look back on this image from the 2009 Met Gala. The supermodel s career spans way more than 10 years though. Did you know Moss was already scouted in 1988 at JFK Airport in New York? Only 14 years old, she was immediately signed to acclaimed talent agency Storm Model Management and was shot by legendary British photographer Corinne Day for  The Face  in 1990. The editorial launched her career. By the age of 18, Moss had become the face of Calvin Klein, starring in the infamous Obsession perfume advertisements and the black and white underwear campaigns alongside actor and musician Mark Wahlberg. The model landed her first British Vogue cover in 1993 and by 2012, had shot 32 covers for the fashion publication.

The much-watched style maven has overseen a career that has encompassed design, business and musical projects alongside modelling, most recently launching a talent management agency. Learn more about her career over on businessoffashion.com [Link in bio]  : @gettyimages #katemoss #supermodel #fashion #throwback #tb
#10YearChallenge, the Kate Moss way: on her 45th birthday, we look back on this image from the 2009 Met Gala. The supermodel s career spans way more t
Young consumers have become more concerned with social and environmental causes, favouring labels that align with their values over those that don t. Brands like Balenciaga have responded by incorporating activism into their strategy   but some causes can venture into controversial territory. [Link in bio] BoF user @decuccia believes that buying into these ideas doesn t mean the customer has made an ethical choice. Do you agree?

We love hearing your opinion and will monitor user comments for publication across our social media channels, website and email. Use the comment function on our website (at the end of each article) or add the hashtag #BoFMySay on social media to submit your opinion, thoughts and feedback on any article. #fashion #activism #balenciaga
Young consumers have become more concerned with social and environmental causes, favouring labels that align with their values over those that don t.

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