The Business of Fashion в Instagram

The Business of Fashion в Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

Call it the "Something Navy" effect: when 30-year-old lifestyle blogger Arielle Charnas promotes a brand on her Instagram, a rush of sales invariably follows. A single Instagram Stories post linking to Bandier s e-commerce site drove over 207,000 in sales in just four hours for the activewear retailer in March. The influencer has also secured a partnership with Nordstrom that drove over 4 million in sales in a single day. How did she turn her Instagram into the beginnings of a fashion empire? [Link in bio] #fashion #somethingnavy #style

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