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The Business of Fashion в Instagram

The Business of Fashion в Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

Characterised by rapid growth, social media fluency and e-commerce focused distribution, a new breed of  challenger  brands are disrupting sectors and categories where incumbent players have rested on their laurels. Many of these disruptors saw their Instagram following expand by more than 130 percent (from January to September 2018), some even by more than 300 percent. Big incumbent fashion players like #Dior or #Zara on the other hand only grew their fan base by less than 30 percent in the same period.

What's more, challenger brands also boast more impressive engagement; the like/follower ratio for #Supreme and #Everlane is 1.9 and 1.4 respectively, versus 0.1 for #Prada and #RalphLauren. What's driving the success of these challenger brands and what do established fashion and luxury houses have to do to catch up with them? Learn more in The State of Fashion, an in-depth report on the global fashion industry, co-published by BoF and McKinsey & Company. [Link in bio] #fashion #2019 #socialmedia #trends
Characterised by rapid growth, social media fluency and e-commerce focused distribution, a new breed of challenger brands are disrupting sectors and categories where incumbent players have rested on their laurels. Many of these disruptors saw their Instagram following expand by more than 130 percent (from January to September 2018), some even by more than 300 percent. Big incumbent fashion players like #Dior or #Zara on the other hand only grew their fan base by less than 30 percent in the same period. What's more, challenger brands also boast more impressive engagement; the like/follower ratio for #Supreme and #Everlane is 1.9 and 1.4 respectively, versus 0.1 for #Prada and #RalphLauren. What's driving the success of these challenger brands and what do established fashion and luxury houses have to do to catch up with them? Learn more in The State of Fashion, an in-depth report on the global fashion industry, co-published by BoF and McKinsey & Company. [Link in bio] #fashion #2019 #socialmedia #trends

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