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The Business of Fashion в Instagram

The Business of Fashion в Instagram

An essential daily resource for fashion creatives, executives and entrepreneurs all over the world.

Could #MeghanMarkle cash in on her powerful influencer status? The Duchess of Sussex already has the attributes: a huge social media following, key connections to the industry s top designers, a popular blog (albeit dormant), and a midas touch that turns what she wears into sell-out gold. All she s missing is a #fashion line of her own, and brand partnerships.

Last November, Markle was listed as fashion s most powerful dresser of 2019 by Lyst. The global fashion search platform year-end report analysing web traffic, searches and sales at online stores found that on average, Markle s outfits generated a 216 percent increase in searches for similar pieces. For example, the Sentaler coat Markle wore for her first public appearance as part of the royal family on Christmas Day 2017 generated a 164 percent increase in online searches for beige coats in just 24 hours. And it has only grown since, as further data from Lyst shows.

However, there is a case to be made that becoming a fully fledged #influencer would cheapen Markle s brand. Similarly, there is the question as to whether her capacity to influence   particularly in the US   will remain strong after distancing herself from the core royal family. So, what could financial independence actually look like for Markle? Read the full story on businessoffashion.com [Link in bio]
Could #MeghanMarkle cash in on her powerful influencer status? The Duchess of Sussex already has the attributes: a huge social media following, key connections to the industry s top designers, a popular blog (albeit dormant), and a midas touch that turns what she wears into sell-out gold. All she s missing is a #fashion line of her own, and brand partnerships. Last November, Markle was listed as fashion s most powerful dresser of 2019 by Lyst. The global fashion search platform year-end report analysing web traffic, searches and sales at online stores found that on average, Markle s outfits generated a 216 percent increase in searches for similar pieces. For example, the Sentaler coat Markle wore for her first public appearance as part of the royal family on Christmas Day 2017 generated a 164 percent increase in online searches for beige coats in just 24 hours. And it has only grown since, as further data from Lyst shows. However, there is a case to be made that becoming a fully fledged #influencer would cheapen Markle s brand. Similarly, there is the question as to whether her capacity to influence particularly in the US will remain strong after distancing herself from the core royal family. So, what could financial independence actually look like for Markle? Read the full story on businessoffashion.com [Link in bio]

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