Dior запустили в Лондоне свое такси

Если соковыжималками Dolce & Gabbana вас уже не удивить, то как насчет такси Dior? В честь открытия нового поп-ап-стора фирменные такси с монограммой бренда будут курсировать по Лондону – об этом сообщает официальный инстаграм-аккаунт французского модного дома.

Новый поп-ап-стор бренда открылся в лондонском универмаге Harrods. Чтобы привлечь внимание к коллаборации, Dior разместили на фирменных такси надпись "Harrods x Dior" и запустили соответствующий хештег в соцсетях. Все машины декорированы принтом Dior Oblique авторства креативного директора Марии Грации Кьюри.

Покататься на такси от Dior можно будет вплоть до 31 августа 2018 года.

Check out the fleet of exclusive taxis to be seen around London to mark the opening of the much heralded Dior pop-up store at @Harrods. With our unique offshoot in place until August 31st, discover dedicated designs by Maria Grazia Chiuri featuring the House’s iconic loom-woven canvas, the #DiorOblique. Behind its graphic modernity lies a wealth of age-old expertise in weaving craftsmanship that allows for the creation of the textured effect of an abstracted logo multiplied to infinity. #HarrodsxDior Creative Director: #MariaGraziaChiuri Photographer: @LukeHayes_uk

A post shared by Dior Official (@dior) on Aug 5, 2018 at 3:05pm PDT

Check out the fleet of exclusive taxis to be seen around London to mark the opening of the much heralded Dior pop-up store at @Harrods. With our unique offshoot in place until August 31st, discover dedicated designs by Maria Grazia Chiuri featuring the House’s iconic loom-woven canvas, the #DiorOblique. Behind its graphic modernity lies a wealth of age-old expertise in weaving craftsmanship that allows for the creation of the textured effect of an abstracted logo multiplied to infinity. #HarrodsxDior Creative Director: #MariaGraziaChiuri Photographer: @LukeHayes_uk

A post shared by Dior Official (@dior) on Aug 5, 2018 at 12:01pm PDT

Check out the fleet of exclusive taxis to be seen around London to mark the opening of the much heralded Dior pop-up store at @Harrods. With our unique offshoot in place until August 31st, discover dedicated designs by Maria Grazia Chiuri featuring the House’s iconic loom-woven canvas, the #DiorOblique. Behind its graphic modernity lies a wealth of age-old expertise in weaving craftsmanship that allows for the creation of the textured effect of an abstracted logo multiplied to infinity. #HarrodsxDior Creative Director: #MariaGraziaChiuri Photographer: @LukeHayes_uk

A post shared by Dior Official (@dior) on Aug 5, 2018 at 8:19am PDT

 

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